Aug
27

I’d like to kick off this week’s Jots by acknowledging the hard work of folks nationwide who participated in Citizen Effect’s Day of Action to help Gulf Coast families in the wake of the devastating oil spill in that region.  I participated in the DC event as part of the Social Media Club DC team, and it was a terrific success. On the five-year anniversary of Hurricane Katrina, the social media community in DC and 20 other cities nationwide came together and helped make a difference for families in that region.

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Aug
27

This week, Jen Zingsheim is joined by co-host Doug Haslam. The two discuss Dunkin’ Donuts, who had buns of another sort on their Facebook page for hours this week; throwing the social media baby out with the bathwater (and recommendations against blogging in anger/irritation at 1:00 a.m.); and finding ways to preserve the content you post on social media sites. Continue Reading

Aug
27

Seth Priebatsch, the CEO and Chief Ninja of the mobile geolocation game company SCVNGR, (pronounced scavenger), wants to build a game layer on top of the world. Listening to him speak at the recent TEDxBoston conference makes you realize that the game layer is actually already under construction and you have played it, at least to some extent already. Just not the way you think. Continue Reading

Aug
20

This week, Jen Zingsheim is joined by co-host Sarah Wurrey to discuss Facebook Places, the new feature that allows “friends” to check you in to a location (without you knowing); Dr. Laura, and how to manage the incredible volume of new social media tasks heaped on to PR, Marketing, and Comms professionals. Continue Reading

Aug
20

Content is what we string together to tell stories, share thoughts and ideas. Coming in different flavors (text, video, photo, music, spoken word, etc.), content is king, and in the digital age it’s good to be the mayor, let alone the king. Now the news: 61 percent of us are willing to generate content for companies, “regardless of the product, service, or brand involved.” Continue Reading

Aug
17

This week, I noticed the concept of trust popping up a few times in my RSS reader. Namely—how reliable is social media? How much can bloggers be trusted to report events accurately? How do we know if a meme is for real?

When it comes to our general distrust of bloggers, I’d count unreliability as a good reason to hold them in a bit of contempt. Your favorite blogger may post great content every day for months, and then unceremoniously disappear for weeks with no word. (Not that I know about anything resembling that, ahem.)  A recent meme that swept my Facebook and Twitter feeds last week was the adorable “Jenny,” of the dry-erase board job abandonment fame. Of course it was a hoax, meant only for entertainment, according to the perpetrators. I’d argue that authenticity of a viral meme is part of what makes some of them so entertaining (see: Diet Coke and Mentos), but that’s a topic for another post. Continue Reading

Aug
13

Bryan Person co-hosted this week’s Roundtable, along with host Jen Zingsheim. The two discussed how two major “I quit” stories resonated through social media, Tribune Co.’s “anchorless newscasts,” and Twitter’s continued evolution. Continue Reading

Aug
13

If old movies taught us anything, it is when the legend becomes fact, print the legend. What happens in today’s instant news environment when perception becomes fact?

Social media journalist and content specialist Jeff Cutler recently returned from two weeks covering the Deepwater Horizon/BP Gulf of Mexico oil spill. Which is more shocking to you, the size of the oil spill or that there are social media journalists? Continue Reading

Aug
06

I was about to title this post “Why Social Media Still Matters,” but then assumed that if you’re reading Media Bullseye, you probably already know that. Why the need for such a post, you might ask? To be honest, I see a lot of negativity out there lately. Continue Reading

Aug
06

My heart sank a little bit when I read on Google’s official blog that Google Wave will be put out to digital pasture at the end of the year. It sank not because “I ‘heart’ Google,” but rather because an outstanding collaboration platform will go away. The problems with the product and launch were numerous, but for me, using Google Wave was like looking at what COULD be possible in business and education. All we would have to do is be able to learn, unlearn and relearn the fundamental elements of work. Continue Reading

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