December 18, 2017

Helping PR pros make smarter decisions

The Story Behind Diet Coke and Mentos Videos

The Story Behind Diet Coke and Mentos Videos

Stephen Voltz, co-creator of some of the most sophisticated Diet Coke and Mentos experiments, spoke recently with Media Bullseye about how he and partner Fritz Grobe rose to Internet stardom.  He discusses the effort they put into choreographing the original video, as well as its meteoric rise from being posted online to the David Letterman show within a matter of days.

Sarah also gets Voltz to share some of his advice for other media makers.  He also hints at an upcoming project of his new company, EepyBird.com.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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