August 21, 2017

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All Geeks Go to Heaven (and Other PR Pod Jots)

All Geeks Go to Heaven (and Other PR Pod Jots)

Welcome to CustomScoop’s PR PodJots, our weekly rundown of the best of the PR and marketing podosphere. As my days have become busier of late, I’ve been relying on a few “assists” from the team here at CustomScoop to get through the PodJotting duties at the end of each week. Thanks go out to Media Bullseye contributing editors Jen Wrobleski and Ryan O’Rourke for their contributions this week.
That is to say, if there are sections of the Jots that are just terrible, it was most certainly their doing, not mine! (I kid, I kid…)
Onto the Jots!
[**Marketing Over Coffee**](http://www.marketingovercoffee.com/2008/01/09/networks-purls-and-a-meatball/) – January: Also Known as “Tech Geek Nirvana”
In their weekly Dunkin’ Donuts chat, Chris Penn and John Wall set the theme for this week’s Jots: New Year thinking. Do you have any different strategies or resolutions for your business in 2008? A lot of podcasters would definitely like to know.
Among the always-varied number of topics the guys cover, they note that January features not only the Consumer Electronics Show out in Vegas, but also MacWorld and the Camera Show. In short, January can also be called Tech Geek Heaven. I’m interested in a lot of the stories coming out of CES this week, mainly becuase so many of them have been of the “meh” variety. Sure, the gadgets and gizmos are always neat, but I’m wondering if it’s really worth the trip, based on the coverage. Of course, I am also of the opinion that tech bloggers are notoriously hard to impress, so perhaps what I’ve been reading has been somewhat skewed.
Did you go to CES? What did you think?
**Also on Marketing Over Coffee this week:**
– Marketing Resources
– Win a copy of “Meatball Sundae”
– Xbox live has 10 million users
– Getting booted from Wikipedia
**Around the PR Podcast Horn:**
**[Ten Golden Rules for Internet Marketing](http://podcast.tengoldenrules.com/10GoldenRulesPodcast-Episode17.mp3)**: In his latest episode, Jay Berkowitz discusses innovation. More specifically, how to innovate like Thomas Edison (or at least try to, who was as prolific as that guy?). He discusses some of the latest web innovations, such as microblogging and multimedia site [Utterz](http://utterz.com).
**[PRobecast #45](http://topazpartners.blogspot.com/2008/01/probecast-45-free-edition.html)**: The gang from Topaz Partners has gone “Free” crazy this week, as their theme deals with the Free Scoble movement, the idea of turning the Wall Street Journal’s content free to the public, and last night’s “not-so-free” PRSA event held in conjunction with the Social Media Club in Boston.
**[Managing the Gray](http://www.managingthegray.com/2008/01/02/happy-2008/)**: In a New Year’s edition of Managing the Gray, CC Chapman discusses resolutions. Will your business be committing to anything new in this new year? He also gives a positive review of the latest Seth Godin tome “Meatball Sundae.” He suggests all of his listeners buy two copies: one for themselves, and one for their boss, so they can all better understand that new media is not a “silver bullet.”
[**Six Pixels of Separation**](http://www.twistimage.com/blog/archives/spos-85-six-pixels-of-separation-the-twist-image-podcast-1-206-6666056-social-media-and-marketing-in-2008/): In another New Year’s-oriented post, Mitch Joel offers thoughts on a variety of topics, including Net Neutrality (he directs listeners to an online video for more information), and his Six Points–how to optimize your corporate website for the new year. Included in his advice? Update your site map (amen, brother), and be sure to keep an eye on stats.
**[For Immediate Release](http://forimmediaterelease.biz):** Neville and Shel feature another set of interesting podcasts for the second week in January. On Monday, the podcasting pair follows up on intranets and the launch of GMnext. They also remind listeners to check out their new forum. Later in the week, the duo discusses a guest interview that Kami Huyse conducted on behalf of FIR with former FEMA official Pat Philbin, which covered the fake press conference the department conducted about the wildfires in California. Philbin is willing to respond to questions, so if you have one, please log on to Kami’s blog Communication Overtones.
**[Diary of a Shameless Self Promoter](http://heidimiller.libsyn.com/index.php?post_id=294905)**: In her inaugural podcast of 2008, Heidi Miller offers some excellent advice about how to refine and improve delivering a presentation. She reminds readers not to use power point as a crutch; it is meant to enhance your presentation, not be your presentation. She recommends that presenters practice without notes, power presentations, and other aides to improve their overall speeches. If you give it a try, let Heidi know what happened!
[**The Engaging Brand**](http://theengagingbrand.typepad.com/the_engaging_brand_/2008/01/show-136—insi.html) – Those of you who are fans of Paull Young’s Forward Blog and the accompanying podcast will want to make sure to listen to this interview, conducted by Anna Farmery. The pair look at how different generations address technology and social media. Those born after 1980, like myself, will get some insight into the younger generation and perhaps feel a little older.
[**Inside PR**](http://www.insidepr.ca/index.php/2008/01/07/inside-pr-93-tuesday-january-8-2008/): Terry and Dave Focus this week on the importance of pro bono work – listing six reasons why it will pay off in other ways. Of course agencies that support the community free of charge will get the pleasure of “warm fuzzies,” but it can also build your agency profile enough that it will bring in paying customers who otherwise may have gone elsewhere. The pair also suggests that pro bono work provides a good opportunity to give younger employees experience in leadership roles.

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