August 18, 2017

Helping PR pros make smarter decisions

Backtalk Tips (and Other PR Blog Jots)

Backtalk Tips (and Other PR Blog Jots)

**[Want Comments?](http://www.copyblogger.com/more-blog-comments/)**
**Copyblogger**
Is your blog suffering from a longstanding comments drought? Doesn’t feel much like a conversation when no one is talking to you, eh? Well, fear not, James Chartrand from Copyblogger has the answer. He offers that a gripping conclusion to your post is the top tip for generating a little discussion on your blog, particularly if you leave the reader with something to think about, or a question to answer. Readers love to talk about themselves and their ideas, make their contributions a part of the post, and you’ll draw more conversation. “So the next time you write, pay attention to your headline—and then pay just as much attention to your conclusion. Wrap things up in a way that encourages conversation, comments and discussion. Get your readers involved. Learn about their experiences. Ask open-ended questions. Have them talk about themselves.”
**[Oh, Ford](http://www.pr-squared.com/2008/01/the_unbearable_idiocy_of_brand.html)**
**PR Squared**
This incident reminds me somewhat of when the brilliant guys at Eepybird first released their Diet Coke and Mentos viral video, and promptly were told to cease and desist by Coca-Cola. Luckily for all involved, Coke came around. Will Ford? The company has put a halt to a calendar being produced by exuberant fans of its Ford Mustang. Todd Defren cites numerous examples supporting his case that the customer is actually in control of the brand. When will they learn? “Smart brands empower & applaud their customers’ content creation efforts, especially when those efforts are based on enthusiasm. With its pursuit of the BMC folks, Ford pulled the spark-plug right outta their hearts. How stupid. What a loss. It’s not as if the BMC effort was draining revenue from Ford’s coffers; if anything, any revenues resulting from calendar sales would help sustain a Ford Fan Club!”
**[Let’s Get it Started](http://chrisbrogan.com/5-starter-moves-facebook-linkedin-and-twitter/)**
**Chris Brogan**
I recently conducted an informal Twitter poll asking my followers which tools they used the most often besides Twitter. The top two answers were Facebook and LinkedIn. While Twitter is tops for the conversation, the networking sites are tops for users looking to connect with others for other purposes. Chris Brogan, in his ongoing series of tips for getting started in social media, offers advice on how best to engage in Facebook, LinkedIn and Twitter, which are, in my opinion, the three best places to begin. “In general, social networks are useful for bringing about awareness, about meeting people outside the organization, and as Rachel Happe from IDC often says, about capturing unstructured information (like status messages). Tread gently into using social networks, as the return on their use can be questionable. It’s all a matter of engagement. How one engages is one thing. Why one engages is another. What you get out of the engagement is obviously the most important.”

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