November 20, 2017

Helping PR pros make smarter decisions

By the People, For the Jots (and Other PR Blog Jots)

By the People, For the Jots (and Other PR Blog Jots)

I’ve noticed since returning from vacation that the blogs in my reader have been a bit light. People are blogging, just not with the ferocity they did leading into the holiday break. I blame this wholly on leftover fatigue from the holidays, and know that December and January are typically low-volume months, but it has made compiling the daily Jots just a little harder (or maybe I’m just suffering from leftover fatigue myself?). As such, I put it to the people today on Twitter to send me submissions, and the people responded! These Jots are not my choices, but picked fully from my community. Thanks go to Don Bates, Jennifer Zingsheim, Anna Farmery, and Aaron Uhrmacher. Enjoy!
**[High-Speed PR](http://online-pr.blogspot.com/2008/01/100-mbps.html)**
**Online Public Relations Thoughts**
As Comcast announces that it will offer Internet services in lightning-fast 100 mbs as early as 2009, Jim Horton wonders what effect that kind of speedy Internet would have on the communications business. He points out that such an advancement could be very beneficial to transmitting photographs, video and other creative content online directly to consumers. A drawback, he mentions, is the temptation to put too much information out there just because you can. “The wrong use of such speed, it seems to me, is to dump ever-larger text files into other’s machines. Greater speed does not mean more time to read. The temptation to send the whole press kit in a huge Adobe pdf will be more than some PR practitioners can bear. For that reason and to avoid viruses, many news media and other organizations will maintain file size limitations on their networks.”
**[Transparent Government](http://socialmediaprclass.blogspot.com/2008/01/hillary-clinton-promises-government.html)?**
**Social Media for PR**
How transparent should the inner workings for government really be? There is that old line about laws and sausages, but Hillary Clinton wants to open up the public to the inside of the slaughterhouse, apparently. In a campaign speech Monday night, the Democratic candidate suggested a “government blogging team” whose purpose would be to inform the people at all times about what the government is up to. Corinne Weisberger likes the idea, but wonders if transparency would be possible. “If corporations can blog successfully, why not government? Would be interesting to see though if government blogs could convince the rest of the blogosphere of their authenticity and honesty. Judging by the current level of mistrust of all things government, that should prove to be a difficult task.”
**[Ten Simple Rules…](http://searchengineland.com/080108-134105.php)**
**Search Engine Land**
There have been a lot of good posts this new year with tips for social media beginners, or anyone looking to take their engagement further. Chris Winfield offers “Ten Simple Steps for Social Media Success in 2008.” He advises ideas that I would not have considered prior to reading; I think this post is great for beginners or the more experienced in the social media world. He echoes the advice I’ve heard in a couple places lately about stripping down your feed reader and starting fresh—and I could not agree more. “Get rid of most of the blogs in your feed-reader. Unless you are running a site that relies on that latest news, you probably don’t need to read hundreds of blogs each day. Instead focus on a handful in your industry that are viewed as highly influential.”
**[More on Measurement](http://gregverdino.typepad.com/greg_verdinos_blog/2008/01/a-framework-for.html)**
**Greg Verdino’s Marketing Blog**
Just when I thought I’d seen all the best measurement posts, another one comes along! Greg Verdino has created a simple slideshow illustrating the many factors entering into measuring a blog’s success and broken them down into easily digestible terms. Among his intertwining characteristics are participation, conversation, and comments—each with its own contributing factors. “The first ring represents Participation. These are measures of the activities that happen at your blog and directly between a blogger and his/her readership — the quantitative counts of traffic, subscriptions, time spent and the relative popularity of various posts, among other things. At their most basic, these are measures of your ability to attract and retain an audience.”

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