August 21, 2017

Helping PR pros make smarter decisions

Digg Approaches 3 Million Users, Jumps on Portability Bandwagon

Digg Approaches 3 Million Users, Jumps on Portability Bandwagon

There are a total of 2.7 million registered Digg users, according to [John Graham-Cumming’s](http://www.jgc.org/blog/2008/01/how-many-users-does-digg-have.html) detective work. This represents a dramatic increase from the one million officially reported just last spring. Graham-Cumming highlights dramatic jumps in user numbers as a result of Digg’s decision to open up to non-tech news, and its release of multimedia features. While many are impressed by the numbers, there is some speculation that part of the increase is the result of tricksters trying to game the system to promote certain stories.
Meanwhile, Digg has announced that it has [joined](http://blog.digg.com/?p=108) the data portability project, which will make it easier for users to share profile information across different social media platforms. The social news site also hinted at plans to support OpenID.

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About The Author

Jennifer Zingsheim Phillips is the founder of 4L Strategies, and has worked in communications and public affairs for just over 20 years. Her background includes work in politics, government, lobbying, public affairs PR work, content creation, and digital and social communications and media analysis.

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