August 18, 2017

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Google Releases 2007 Zeitgeist

Google Releases 2007 Zeitgeist

From the depths of Google’s massive data archives, comes this year’s [2007 Zeitgeist](http://www.google.com/intl/en/press/zeitgeist2007/). Zeitgeist, as Google’s page explains, is a German word that means an examination of the “spirit” (geist) of a time period “zeit” (time). By aggregating and analyzing the billions of search terms typed into Google over the course of a year, a general sense of the collective consciousness of the Googling public is formed.
There is some overlap between the fastest rising global and U.S. search terms, and iPhone tops both lists. Other overlapping terms are: [Webkinz](http://webkinz.com) (stuffed animals that come with a code that creates an online community of virtual stuffed animals); [YouTube](http://youtube.com); [Facebook](http://facebook.com); and [Club Penguin](http://clubpenguin.com) (another online community, this time of virtual penguins). A few items appear on either the global or the U.S. list—social networking sites hi5 and Badoo are on the global top 10 list, and Anna Nicole Smith is in the U.S. top 10 but not the global.
Quarterly results are also included, demonstrating the shared interest in finding more out about Don Imus’s gaffe, the Virginia Tech shootings, Hurricane Dean, the death of Luciano Pavarotti, and of course tracking World Series Champions the Boston Red Sox.

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