October 18, 2017

Helping PR pros make smarter decisions

Is a Picture Worth a Thousand Blogs?

Is a Picture Worth a Thousand Blogs?

A number of social media and PR bloggers are slowly becoming avid photographers as well, toting their Nikon or Canon DSLRs around wherever they go. They’re always snapping photos at events, at home, just about anywhere. However, there is a method to their madness (I think).

We’re all familiar with the phrase, ‘A Picture is Worth a Thousand Words.’ A picture is an easy way to tell a story, to set a scene. Sure, you can do it with words, but as we all know, sometimes words can’t quite capture the moment like a picture can. If a picture is worth a thousand words, is it also a substitute for a blog post or a good addition to one? Of course!

A photo can be a great compliment to a blog post, but it can also be a blog post…just a simple photo, with a sentence or two. In that way it’s a very efficient way of blogging that involves less writing. The right picture can also be a great inspiration for a post. Many times when I’m stuck in a blog-rut, just looking at photos can inspire a number of different ideas. The downside is that I find myself writing less and posting more photos.

Ask any friend that is a photography buff, “Would you rather spend an hour writing a blog article, or taking photos outside?” I think you already know the answer.

Like many of my blogging friends I was recently bitten by the photography bug. My interest came from the conference circuit. I was attending a number of events in 2006 (NewComm Forum, BlogHer, Gnomedex) doing the live-blogging thing at most of them. At each event I was always impressed with the photos that people like Scott Beale and Kris Krug were taking and posting. I wanted to do the same. Great photos could enhance the blogging I was already doing.

My gateway drug was the tiny Nikon Coolpix I carried around. Sure it served its purpose, but I needed to upgrade. In September of 2006 I purchased a Nikon D80 and haven’t looked back.

But let’s be honest, many of us are gadget geeks, and nice cameras are a big gadget. It’s also easier to ‘sell’ the purchase of a nice camera to the loved ones, “Honey, think of the great pictures I can take of the kids!”

I think for many of us photography is an evolution of the social media work we do in our everyday lives. Pictures allow us to communicate and convey messages in a different way. As I said earlier, photos can replace the written word, or enhance it.

It’s another tool at our disposal, but it’s also a gadget! (It’s a floor wax and a dessert topping!)

In preparing to write this article I began to think about the friends/colleagues that now carry around DSLR cameras. The list is long, and got longer after the holiday season, as many friends found DSLRs under the tree.

Of course there is the eternal Nikon/Canon debate, but among my friends Nikon is the clear winner. In the Nikon camp there are: David Parmet (D80), Brian Oberkirch (D70s), Jake McKee (D50), Dave Coustan (D80), David Alston (D80), Tris Hussey (D80), Jeremy Pepper (D80), Chris Scott (D40), Judson Collier (D40), Chris Gent (D50), Erik Hersman (D40), Tom Biro (D80), Paul Stamatiou (D80), Mike Manuel (D80), Stephanie Roberts (D80) and Mario Sundar (D80).

In the Canon camp there are: Chris Heuer (XTI), Brian Solis (XTI), Chip Griffin (30D), Howard Greenstein (XTI) and Alex de Carvalho (XTI).

With all these friends, photography is another touchpoint. It’s a frequent topic of conversation at dinners and conference meet-ups.

Josh Hallett is an internationally recognized thought leader in the convergence of social media and corporate public relations & marketing. Josh is currently a New Media Strategist at Voce Communications providing social media consulting and development work with brands like Yahoo, Sony Computer Entertainment America and a number of B2B/B2C firms.

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10 Comments

  1. tris.hussey@gmail.com'
    Tris Hussey

    Thanks for the links Josh! I didn’t know you’d only had your D80 for a year! Jake McKee (Community Guy) is a Nikon user.
    I love the ability to record a moment, now better than ever … and make that the subject or illustration of the point.

  2. brian@future-works.com'
    Brian Solis

    I guess we can see who was part of the Nikon blogger program 😉
    Canon, get with the “picture” here!
    I think an impotant thing to point out is that these are very interesting times that we’re enjoying and they’re worth documenting and preserving in an artistic way….

  3. chipgriffin@gmail.com'
    Chip Griffin

    Brian, I think we need to get Canon on the ball here. There’s a lot less of us that they would need to provide samples to for us to play with. In particular, I think they need to promote their 70-200 2.8L lens. And maybe their 100-400 to see how it works at bloggers kids’ sporting events, for instance.

  4. tris.hussey@gmail.com'
    Tris Hussey

    You know who is missing the boat for all of us? Eye-Fi. You know the SD card with WiFi. Talk about a great thing to have folks like us at a conference taking pics and uploading them fast.
    I wonder about getting to try out new lenses for a conference or something. I’d be into that.

  5. josh@hyku.com'
    Josh Hallett

    Actually quite a few of the names on the list of Nikon folks were not part of the D80 outreach program. However, quite a few of them bought them because friends had the camera 🙂

  6. jspepper@gmail.com'
    Jeremy Pepper

    Well, working with Kodak and working with PJs with Kodak got me to love photography more than I had originally.
    Photos have always told stories, though, and my grandmother always had a camera with her, and had tons and tons of photo books.
    I think we lose some of that experience, though, in digital. But, still love to shoot.

  7. hash@whiteafrican.com'
    Erik Hersman

    Nothing amazed me more about the BlogOrlando conference that you put together, than to see that about every other person was toting a Nikon.
    Why do I love my Nikon? It takes my ordinary shots and makes them look great!

  8. Munsey2067@gmail.com'
    Nga Bumba

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