August 18, 2017

Helping PR pros make smarter decisions

Just the Facts? (and Other PR Blog Jots)

Just the Facts? (and Other PR Blog Jots)

**[Blogosphere Truthiness](http://pop-pr.blogspot.com/2008/01/truth-versus-blogosphere-truth.html)**
**POP! PR Jots**
In his own version of “Mythbusters,” Jeremy Pepper tackles a few social media “truths” often cited by those of us looking to offer examples as to why social media is important. Responding to the hubbub this week over whether Ford was out of line in asking a Mustang fan club not to print up calendars featuring their cars on Café Press, Jeremy points out that bloggers are quick to jump on stories like this without fully fleshing out the facts or checking with the company involved for a response. He cites the Kryptonite Bike Locks story and FedEx Furniture as examples. “The problem with PR blogging and blogging is that often, there is very little grey in the world. Bloggers rush out to push publish without getting the whole story, and that just brings half the truth (or blog truth) to the forefront. As PR professionals, none of us would want this done to our clients, but we rush to judgment for that bump in traffic, to be first. And, well, first is not always best.”
**[Bacn Overload](http://www.bryper.com/2008/01/17/manage-your-bacn-with-e-mail-filtering/)**
**Bryper**
Ah, Bacn! It’s been a while since I’ve seen a post devoted to that curious bit of mail that finds its way into your inbox. Not spam, but can be equally as annoying (particularly when it’s from Facebook, announcing that someone’s zombie has bitten your zombie, even though you’re a grown woman who isn’t actually interested in playing zombie games on the Internet, just Scrabble-like games, but [oh, wait](http://mashable.com/2008/01/16/scrabulous-shutdown/), that’s another post altogether). Bryan Person offers some tips on organizing your email filters to cut down on your Bacn intake. “If you’re using Gmail, Outlook or another e-mail client that allows filters, create a set of rules that will redirect all of your bacn messages out of your inbox and into a separate folder that you can check and power through once a day or once every other day.”
**[A Blogger After My Own Heart](http://online-pr.blogspot.com/2008/01/need-for-editors.html)**
**Online Public Relations Thoughts**
Perhaps one of the reasons Jeremy Pepper argues above that there is a difference between “the truth” and “blogosphere truth,” is that blogs remain one of the only forms of media that operate pretty much editor-free. Generally speaking, blogs are one-man (or woman) operations. The lack of someone to answer to or any editorial control is without question a factor when it comes time to hit “publish” on something that may not be 100 percent factual. Jim Horton points out that bloggers may need editors, to not only correct their copy but also to fact check and keep them in line. “Blogging has bred an unfortunate ignorance and/or disrespect for the editorial process. I am lucky in my PR work to have several colleagues who are good editors willing to argue concept and comma. I learn from them daily. I hope it shows in my blogging, but I still need an editor for these daily comments. I wish I had one.”

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