August 20, 2017

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Nearly Half of Americans Creating Online Content

Nearly Half of Americans Creating Online Content

Deloitte and Touche released the widely-reported results of their State of the Media Democracy survey this week at the Consumer Electronics Show in Las Vegas, with some interesting results. Among the results, the study found that large percentages of consumers prefer their computers to their TVs for entertainment, with many watching programming online.
Even more interesting, the study found that nearly half of Americans are sharing content online, either via blogs, photo-sharing, podcasting or other forms of online communication.
“Mass digitization has created unheralded choice and desire for American consumers,” said Ed Moran, director of product innovation for Deloitte’s Technology, Media and Telecommunications group. “Now, more
than ever, consumers have the independence to enjoy what they want, when they want it, and where they want it – but increasingly, they are also choosing to create content themselves, or re-working other people’s content.”
The survey also showed a vast increase in the use of cell phones for entertainment, with the influx of phones that double as Internet browsers or Mp3 players hitting the market in recent years.

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