August 18, 2017

Helping PR pros make smarter decisions

Scrabble vs Scrabulous (and Other PR Blog Jots)

Scrabble vs Scrabulous (and Other PR Blog Jots)

Not So Scrabulous
What’s Next Blog
One of the more popular features on social networking site Facebook, the Scrabulous application was earning the brothers who came up with it upwards of $25,000 a month in advertising. Which is the main issue I take with BL Ochman’s point of view in her post on the subject. I like her idea that Mattel and Hasbro ought to buy Scrabulous, and that creating a Facebook Scrabble game would solve the problem, but they aren’t under any obligation to do so. I think big companies overreacting to creative and interesting uses of their brand is generally pretty lame, but in this case the Scrabulous folks were raking in a bundle using Mattel’s game–it seems pretty fair that they’d want to reign that in. “What’s the point of turning your biggest fans into criminals? Why not just buy the company? Why not advertise the Scrabble board game on the Scrabulous pages of Facebook? In their rush to sue, the two giant companies are missing some important points: • There is such a thing as bad publicity. • Facebook Scrabulous users are obsessed with the game, and angry that they may lose it. Many of them are parents, and parents buy toys from companies like Mattel and Hasbro, but not if they hate the toymakers.”

Announcing Digital Snippets
Social Media Group
Working with Ford Motor Group for the launch of their latest version of the Ford Focus, Maggie Fox’s Social Media Group has announced a new version of the social media press release, Digital Snippets. They’ve launched their latest SMPR for the Focus, with a hat tip to SMPR creators at SHIFT Communications, on a new platform that allows clients to get the most out of the social media strategy. ““Digital Snippets” updates the story with any combination of available
multimedia assets including photos, videos, audio clips, graphs, pdfs, textual facts and any other type of story update imaginable. Since the new influencers are generally not paid to write, nor are they interested in spending more free time than necessary to create a post, podcast or article, we don’t wish to ask them to sift through 2000-3000 word press releases looking for “the point”. We want to give them the latest information in easily digestible chunks and we want them to be sure their source is credible.”

Do Not Want!
Personal Branding Blog
As a single lady, navigating the treacherous dating landscape always comes with loads of (generally unsolicited) advice, but one of the best bits of advice I try to follow is that you shouldn’t want to be with someone who doesn’t want to be with you. I was reminded of that point while reading Dan Schwabel’s review of Ted Demopoulos’s book, Effective Internet Presence. Ted points out that while your personal brand you build through blogging will attract people and offers to you, it will also repel some–and that’s actually a good thing. Because not every new opportunity is necessarily going to be the right fit for you. “The quote below is one of the most important points and what I’ve been preaching as well the past few months. Think of your blog as a filter, where the people that are interested in your brand will subscribe and those that don’t will go somewhere else. The power is in the one’s that take genuine interest in you. ‘Your personal brand will help attract the right people, organizations & opportunities, AND repel those that are inappropriate for you.'”

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2 Comments

  1. swurrey@customscoop.com'
    Sarah Wurrey

    Bryan – Absolutely. I probably didn’t make it as clear as I could have, but I am on Mattel’s side in this one…I never played Scrabulous because I know I’d be hooked on it (I looove Scrabble), and I can understand its users are bummed. But Mattel sure can’t let anyone else make money off of their product, they have to protect themselves here. Thanks for the comment !

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