November 21, 2017

Helping PR pros make smarter decisions

A Great MacBook Parody Ad (and other PR Blog Jots)

A Great MacBook Parody Ad (and other PR Blog Jots)

Sony VAIO vs MacBook Air
Six Pixels of Separation
While he admits to liking the advertising for the Macbook Air, Mitch Joel cannot resist making an excellent parody using his Flip video camera and new Sony VAIO. This has already been making the rounds in PR blogs this morning, but I thought I would highlight it as well. “I’ve been Blogging about my Sony Vaio ultra-portable laptop for a long time. I’m also extremely tempted to grab a new Apple MacBook Air. As I contemplate my purchase, I thought I would demo what my Sony Vaio can do, while at the same time making it a parody of the Apple Macbook Air commercial (which I love). This is my first attempt at (really) raw YouTube video fun.”

Are Marketers Ruining Facebook?
Brand Flakes for Breakfast
Darryl Ohrt highlights a BusinessWeek article that takes marketers to task for their annoying use of Facebook. He points out that marketers should provide real, valuable content, and that social sites should be responsible for making it easy to ignore intrusive advertising. “Social sites will listen to their users, and create tools that make it easier to ignore, delete and remove the annoying crap. Facebook is already making some strides in this area. I predict more in the future. New social apps should have this built in.”

Corporate Blog Review
Conversation Agent
Valeria Maltoni analyzes the state of the corporate blog. She offers a rundown of the blogs that have succeeded in moving the needle for the company, as well as some resources for those looking to break into corporate blogging. “To me it all comes down to practicing a natural and responsible human voice, one that companies may have discouraged by publishing and enforcing overly strict rules and policies not updated to change with the times. By not revisiting rules in years, some organizations may have created “sacred cows”, discouraged inquiry and thus stilting innovation and fresh approaches.”

Me, Me, Me!
Media Orchard
It used to be that journalists followed the five W’s: who, what, where, why, and when. Scott Baradell argues that journalists ought to be following just one letter: the letter “I.” He points to a growing trend of self-promotion and personal brand management among journalists, many of whom–especially the younger generation–are looking to become as famous as the subjects they cover. “Yes, it’s egocentric — even narcissistic. But in a environment where
legacy news organizations offer little in the way of job security, and where everyone under 30 who’s not famous seems to see themselves in a perpetual state of “pre-celebrity,” it’s only natural that individual journalists would increasingly view themselves as brands that need to be nurtured.”

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