October 18, 2017

Helping PR pros make smarter decisions

Ad Revenues Disappoint on Social Networking Sites

Ad Revenues Disappoint on Social Networking Sites

[*The Wall Street Journal*](http://online.wsj.com/article/SB120217154978142763.html) is shining a light on the growing frustration felt by web companies that are struggling to monetize popular social media and networking sites. Among the lowlights, Google blames weak Web 2.0 ad revenue for the company’s disappointing quarterly earnings and Facebook’s advertising partnership with Microsoft is reportedly off to a very slow start. The Journal speculates that an overall economic slowdown is at least partially to blame for this phenomenon, saying that the many ad gurus view this type of marketing as experimental and dispensable.
However, there is some light at the end of the tunnel. The research firm eMarketer [predicts](http://www.emarketer.com/Report.aspx?code=2000478) that global spending on social networking ads will jump 81 percent this year to $2.2 billion. The research group also claims that improved strategies could further accelerate growth.

Ad Block 728

About The Author

Related posts

Ad Block 728