August 18, 2017

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Nielsen expands TV tracking to Online viewing

Nielsen expands TV tracking to Online viewing

Nielsen, the name synonymous with the measurement of television viewing, [has announced](http://adage.com/mediaworks/article?article_id=125012) it will begin tracking online viewing of television shows by year’s end. Nielsen says that the offering is a result of client requests for such tracking, but the firm acknowledges that there are significant barriers to collecting the data.
Nielsen surveyed previous television panel participants, asking if they would permit the firm to monitor their Internet usage. Of the 98 eligible participant households surveyed, only 44 agreed to participate; the remainder thought that Internet monitoring was too invasive to their privacy. Marketers are increasingly interested in such tracking, however, due to the shift of viewing habits from television to streaming video available on the Internet.

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About The Author

Jennifer Zingsheim Phillips is the founder of 4L Strategies, and has worked in communications and public affairs for just over 20 years. Her background includes work in politics, government, lobbying, public affairs PR work, content creation, and digital and social communications and media analysis.

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