October 22, 2017

Helping PR pros make smarter decisions

Roundtable: John Cass Joins to Discuss Sandwiches, Tipping and More

Roundtable: John Cass Joins to Discuss Sandwiches, Tipping and More

John Cass, author of Strategies and Tools for Corporate Blogging joined Jen Zingsheim of CustomScoop as my guests on this week’s Media Bullseye Radio Roundtable.

(Click here to listen to the 21 minute discussion.)

Can a Sandwich be Slandered?
That’s the question the New York Times asked in a headline this week in discussing the issue of a user-generated video campaign initiated by Quiznos that resulted in a lawsuit from Subway. The ultimate question is whether or not a company can be held responsible for the content submitted by users in such a contest.

The State of Corporate Blogging. Just 8 percent of the S&P 500 have corporate blogs, according to a survey conducted by Jim Horton. The panel discussed whether all companies should blog and how corporate blogs might be used effectively.

Does the Tipping Point Have One?  A recent article in Fast Company cited research questioning the conclusions of Malcolm Gladwell’s blockbuster bestseller The Tipping Point. Gladwell argued that a small number of individuals have extraordinary influence over what the rest of the population consumes and how they behave. Columbia University’s Duncan Watts presents evidence suggesting this is not accurate. Who is right?

(Click here to listen to the 21 minute discussion.)

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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