October 22, 2017

Helping PR pros make smarter decisions

Twicks of the Twade (and Other PR Blog Jots)

Twicks of the Twade (and Other PR Blog Jots)

Ten Twitter Tips (Twips?)
Strategic Public Relations
I suppose there is a reason that posts like this get accused of being nothing to link bait…and I suppose I fell for that bait, hook, line, and sinker! But as a big a Twitter enthusiast as I am, how could I not link to a post that offers such great tips for using it? Kevin Dugan has a great list of tips and tricks up today, some of which even surprised me. “Most of these “twicks” are thanks to Twitter’s API. Some of them seem to be created purely for the (nerdy) fun of it. Twittertale and Tweetspeak are perfect examples of this. Then there’s the guilty pleasure of Twitter Confessions. Or check out Twitterholic and Tweeterboard to see if you know some folks that might need a Twittervention. Yep, two jokes in one hack. Not my first (or best) attempts at Twitter humor.

Mmmm, grammar!
Tough Sledding
One of the hardest things about adjusting to the voice dictation software I’ve been forced to use since breaking my right hand and ending up in a cast has been its impact on my writing.  So, as therapy, and pleased to present another writing post in the Jots today. Bill Sledzik posts a presentation on perfect punctuation that communicators and grammar nerds alike can appreciate. “Careful writers respect the language and work at their craft. Careful writers believe that the quality of their writing says as much about them as the messages they try to impart. Today I offer some help to the ‘punctuationly challenged’ in a lesson I call ‘Perfecting Your Punctuation.'”

Calling All Cars
Web Strategy By Jeremiah
We are all quite good at complimenting companies for “getting it right” when it comes to social media, and at calling them out for getting it wrong.  Jeremiah Owyang wonders if we don’t need to dig a little deeper on the subject of social media marketing, and offers his own suggestions for what makes a successful marketing campaign in this space. He has some good ideas, but wants everybody else’s good ideas as well– head over to his page and offer your thoughts; perhaps if enough information gets out there, more people will get it right. “Sadly, many brand are going to do it wrong, by wasting resources, or embarrassing their brand with a campaign that doesn’t fit the needs of a community. To help marketers do it right, and to save users from dealing with more bad campaigns, I’m going to do some research on the
topic.”

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