September 21, 2017

Helping PR pros make smarter decisions

Roundtable Madness with Chris Thilk

Roundtable Madness with Chris Thilk

Chris Thilk, author of Movie Marketing Madness and a new media specialist for MWW Group, was kind enough to join me and Jen Zingsheim on the roundtable this week–and kind enough to put up with some minor technical difficulties that threatened to derail the whole thing! Luckily, I was able to discover the joys of actually plugging the Internet cable into my laptop when the wireless is hiccuping, and the day was saved.

(Click here to listen to the 20 minute discussion.)

Up for discussion today?

The IABC to take a leadership role in establishing standards for the Social Media Release – I was the only one of the three of us to wholeheartedly embrace this idea, arguing that a major organization wanting to get involved lends a certain legitimacy to the SMR. Chris and Jen were both a bit more cautious, pointing out that finding standards we can all agree on will be tricky, and convincing those currently wary of social media to join in will take a lot more than this.

Common Craft releases a new Plain English video on Twitter – Jen links the simplification of geek terms in these videos to the need to eliminate techy jargon from our social media evangelizing. I point out that the video lacked information on all the Twitter benefits that have nothing to do with what you had for lunch, but both Chris and Jen pointed out that the simple nature of the video was its beauty.

And finally, Leslie Stahl, Peggy Noonan and other media big-wigs are launching a women’s social site called Women on the Web this weekend – Will it be a hit or a bust? I applaud the effort if nothing else, pointing out that some big names in mainstream journalism are attached to this project, further blurring the lines between old and new media. Chris makes the valuable point that the site is aiminig to compete with iVillage, but it isn’t yet clear what they will offer the user that iVillage can’t. According to the article, it’s a “glimpse” into the personal lives of some very high profile ladies, but will that be enough to keep the site running?

(Click here to listen to the 20 minute discussion.)

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