December 12, 2017

Helping PR pros make smarter decisions

Some SEO Questions Answered (and Other PR Blog Jots)

Some SEO Questions Answered (and Other PR Blog Jots)

Seven Keys to SEO
Problogger

In the Pod Jots on Friday, I expressed disappointment at not being able to make it to last week’s Boston Social Media Club event, which focused on an area about which I know very little–search engine optimization. So I couldn’t help but include this post from Linda Bustos, who writes up seven easy tips for increasing your blog’s SEO. “Smart bloggers often use keyword research tools to brainstorm “long tail” opportunities and keyword niches. These keywords are then worked into blog post titles, image attributes, headings and body copy as part of an SEO strategy, knowing that this “low hanging fruit” can drive some very valuable traffic. While this is a great strategy, it’s not without its downsides.
Keyword research tools are often expensive, the data can be unreliable or too general to reflect your readership. If you use Google Analytics, you’re sitting on a very valuable keyword research tool that’s free, accurate and can tell you so much about your readers.”

Congrats to Scott Monty
Social Media Marketing
I am always delighted to see high-profile mainstream news outlets paying social media any sort of mind, so I was even more delighted to see one of my favorite social media buddies getting some coverage from the Wall Street Journal. Scott Monty talked about not only My OoVoo Day, but also gave some love to some fellow bloggers and writers. Congrats, Scott. And we will forgive you for not mentioning Media Bullseye…this time. “But at the same time, I got some surprising press as well – Ms. Banjo asked me for a list of recommended reading material to complement the
article that was part of the Small Business edition of today’s Journal Report. I ended up with my photo included in Marketing with Social Media, along with books, podcasts and blogs that I consider to be top-notch.”

YouTool?
Dave Fleet.com
The discussion regarding the usefulness of video as a social media tool continues this week, as Dave Fleet offers up eight questions every communicator should ask before diving head first into creating videos for sharing site YouTube. ” As communications professionals, it’s very easy to get caught up in the hype and excitement about all the new online communications tactics we have available to us today. YouTube is a great example. It’s tempting to view tools like this as a silver bullet for our communications woes. YouTube used to be primarily a great source for videos of music and kids hurting themselves on skateboards. No longer. It’s becoming a more common tool for corporate communications.”

Very Cheeky
What’s Next Blog
Virgin Mobile has become well-known in marketing circles lately for their remarkably cheeky politically themed advertising, in particular an ad featuring Hillary Clinton fretting over her “Bill.” It’s latest offering is a rather risque allusion to former NY Gov. Eliot Spitzer’s dalliances with call girls, and BL Ochman thinks it’s extremely effective. She admits the ad offends, but points out its effectiveness regardless. “Sad how Spitzer’s gone from coulda been president to a punchline. But yes, Virgin seized the moment and more companies should jump on news angles in their ads.It’s what PR people have been doing forever. No less than a dozen different shrinks were quoted on page one of the NY Times this week, and you can be sure editors were inundated with PR people representing all manner of psychologists, psychiatrists, marriage counselors, etc.”

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3 Comments

  1. wsmonty@gmail.com'
    Scott Monty

    Actually…I DID submit Media Bullseye as one of my 10 recommended sites (they only printed 8). Your heart will be warmed when I tell you that they also denied Jaffe Juice a mention…
    And thank you for your kind words. I feel very lucky to have made the Journal. I’ve got your back next time. 😉

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