September 22, 2017

Helping PR pros make smarter decisions

Stormy Weather (and Other PR Blog Jots)

Stormy Weather (and Other PR Blog Jots)

Brainstorm Power
PR Squared
Todd Defren makes a rather interesting article in his post about the power of brainstorming. He links it to the reasons some companies choose to go with an outside agency for communications needs, rather than keeping it “in house.” Sometimes, according to Todd, the detachment helps–that is, an outside agency can think on a company’s issues without the emotional investment that comes with working for the company. “Because the narrative we’ll help craft is ultimately intended for external audiences, we’re well equipped to consider what story we’d tell, based on what we know the rest of the outside world is already thinking.  We’re in the same boat as the rest of the spectators.”

Social Media Vs. Sports Continues
The Buzz Bin
Live-blogging and sports have been butting heads in recent months, with Mark Cuban even going so far as to ban bloggers from the press room at Dallas Mavericks games. Larissa Fair takes March Madness as an opportunity to explore blogger influence. While we should not hand out press passes willy nilly to any blogger who asks, how should we deal with bloggers who really do reach as wide an audience and have as much knowledge as the best journalists out there? ” Perhaps the relationship between bloggers, corporations, and media are changing; but for this particular altercation, one step in the right direction would be for sports teams and organizations to invite prominent local
bloggers (from publications and personal blogs) and relevant national ones to attend games as members of the press. This will show that the industry recognizes the importance of, and is open to relationships with bloggers.”

Junk Science Marketing?
Tough Sledding
Now this is interesting. PR agency APCO Worldwide recently released a “poll” regarding PR and blogging, with statistics on everything from pay-per-post to the amount of time spent online. Bill Sledzik calls out the study, noting that the sample size of those polled (just over 100), and notes that “junk science” studies of this nature can be used as cleverl marketing tools, since most people might be tempted to skip the methodology section of a study when going over the results. “Of course, if you’re a PR firm pitching expertise in “blogger relations,” you’ll want to download this study and make copies for your next client meeting. Just hope that no one across the table knows anything about research methods. The report’s use of percentages based on such a tiny sample is out of line. It’s fine as an exploratory study, but it’s nothing more.”

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1 Comment

  1. wsledzik@kent.edu'
    Bill Sledzik

    Thanks for the ink and link, Sarah, but the glory for exposing the weakness in APCO’s survey methodology belongs to Robert French at Auburn. He’s forgotten more about research than I will ever know.

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