November 22, 2017

Helping PR pros make smarter decisions

Confession of a Twitter Snob (and Other PR Blog Jots)

Confession of a Twitter Snob (and Other PR Blog Jots)

Confessions of a Twitter Snob
Six Pixels of Separation
There are two camps on Twitter: those who follow back everyone that follows them, and those who are a bit more choosy. Mitch Joel (and myself, for what it’s worth) falls into the second camp. He points out that not everyone who follows him is necessarily tweeting the types of updates that interest him, and he does not use Twitter as much as a conversational tool as other users do. This post will no doubt raise controversy, but I wonder why? Isn’t it Mitch’s business who he chooses to follow, and why should it bug anyone else the way he goes about conducting his social networking? “The trouble with Twitter (and why you can call me a “Twitter Snob”) is that I’m judging whether or not to add someone based on their username, what their most recent tweets are, how many other people are following them and, if I’m lucky, maybe there’s a link to a Blog which gives me more insight. I’m not sure adding in a level of authority is the solution. I am sure that if you wanted to invite me to a conversation in the real world, you would first drop me a line, let me know who you are and why it’s important to connect. I’m not sure why people are offended if I don’t add them, especially when they have a cryptic username, no photo, no external links, and the only tweet they have is, ‘have not updated yet.'”

Blog Placements Made Easy
Social Media Explorer
There are blogs that have as big a daily readership (or bigger) as some daily newspapers, and securing a placement for your client can be great for your social media PR goals. So how do we get placement on a blog? Jason Falls answers: we don’t. He points out that blogs are important, but they are decidedly not like traditional media, they do not rely on PR pitches for story ideas. You could have the most interesting relevant product int he world, but that doesn’t necessarily guarantee the blogger will be interested. “The major obstacle most public relations professionals encounter when dealing with bloggers is the disconnect between media outlets and bloggers as media. Blogs normally aren’t publications or broadcasts with editors and assignment desks. They are opinionated people with varying degrees of intelligence, ethics and ego, who are going to write whatever the hell they want whether it’s fair, accurate or even
truthful. You can make a logical pitch to an editor and get placement in the Metro section. You can make the same pitch to a blogger and he’ll salute you one finger at a time.”

Do You Have a Flag?
Personal Branding Blog
In the old days, all it took to claim a territory was planting a flag on behalf of your “brand” (country). The same is true in the online world, and it’s important to remember to claim your brand as your own before someone else grabs it–and causes unknown damage to your reputation. Dan Schwabel discusses the importance of claiming your brand, which involves more than just buying yournamehere.com. “I would first like to start by mentioning that once someone has your name on a social network, you cannot attain it, unless they give it back to you. This is a huge call to arms for all of you, who think that it may magically return to you. A disaster that is not contained by a company or personal brand can hurt your reputation, especially if you are already a brand name. The more people that know you, the greater the chances are that someone doesn’t like you and wants to bring you under for their own satisfaction.”

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