August 21, 2017

Helping PR pros make smarter decisions

Death, Taxes, and Social Media? (and Other PR Blog Jots)

Death, Taxes, and Social Media? (and Other PR Blog Jots)

Death, Taxes, and Social Media?
Social Media Marketing
In honor of tax day, Scott Monty highlights a new social media program from H&R Block. The tax preparation company has launched a full scale effort in this space. He lauds their efforts, and points out that he actually missed an outreach from the company by mistakenly dismissing it as a “bad pitch.” Are we sometimes too quick to hit the delete key? “The bottom line is, had I taken the time to learn about the effort a little more and been less judgmental on the opening
salvo, I would have been more likely to pay attention to the campaign. I probably would have been even more likely to pay attention to it had the author been participating in my community, used a different subject line or been a little less scripted in her email.”

What Makes You an Expert?
Chris Brogan

A common complaint heard in social media circles is the wealth of people claiming to be “experts” in the field. Some argue that it’s impossible to coin yourself as such, and that social media should just be one tool–you shoudl be the “expert” in your overall chosen profession. Chris Brogan takes the “expert” heading off his own page, and lists a certain number of things he would require a social media expert to know. Among them are both strategic and tactical skills, with heavy tech-geek knowledge as well. “There are lots of people throwing “social media expert” out there. Hell, I had it as part of my “about” on my blog, but I’ve chosen to just say that I advise people. It’s more accurate, because expertise is fairly darned fleeting out there right now. With that in mind, I’ve been thinking about things I want a so-called expert to know.”

w00t is Not a Word!
Make Marketing History

Buzz words are just one annoying element of social media that we are all forced to live with (my particular pet peeve is when a nonsense word becomes accepted, as in the case of “w00t!”). John Dodds highlights some of the most egregious, including the top one (in my opinion), “conversation.” “It’s a metaphor folks. It doesn’t mean that your customers want a conversation
with you. They generally want a quiet life without unwanted noise from you. They want the ability to interact with you on their terms, they want you to listen and, most crucially, they now have the ability to have a conversation about you when you screw up. Your focus should be on listening and not screwing up rather than having a conversation.”

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