August 20, 2017

Helping PR pros make smarter decisions

New Comm Conclusions (and Other PR Blog Jots)

New Comm Conclusions (and Other PR Blog Jots)

New Comm Conclusions
bitemarks
New Comm Forum, which took place last week in California, continues to be a topic of interest lately. Trevor Jonas notes that one major change from earlier conference is the abundance of liveblogging and Twittering that was going on. He also relates some interesting anecdotes from one of the livelier panel discussions. “As expected, the most heated session we attended was “Perspectives on the Social Media Release” with Todd Defren of SHIFT and Maggie Fox of the Social Media Group. Things got interesting when representatives from BusinessWire and PRWEB were put on the defensive by questions around their business model and the general need for their services with the rise of RSS and personal publishing platforms. I certainly wasn’t all that impressed with the response of the wire services to such questions, nor have I been wowed by their ability to easily enable PR professionals to issue SMR’s using their services.”

Britney Syndrome?
The Flack
By now we’ve all heard about Miley Cyrus (nee Hannah Montana) posing nude for photographer Annie Leibowitz in Vanity Fair. Peter Himler notes the many cases of advanced adulthood and the sniping that takes place when very young celebrities are sexualized too early. “At the age of 15, Miley Cyrus’s handlers apparently believed the time was ripe for their charge to re-calibrate her image from a squeeky clean object of adoration for millions of tweens, and proceed directly to adulthood a la Natalie Portman or, God forbid, Lindsay Lohan. The Times reports on the conundrum here. Even Daniel Radcliffe, aka Harry Potter, couldn’t stay young forever. Some numbnut reasoned that Hanna Montana could skip those wholesome teen years (is that an oxymoron?), and by doing so, damn Disney’s dream to keep its single biggest franchise mileyed in perpetual childhood.”

New Media, or just Media?
Six Pixels of Separation
Mitch Joel makes an interesting analogy here, pointing out that when automobiles first became available, people were skeptical. But now we can’t imagine life without them. The same might be true for using social media in communications, marketing and advertising. It is still early, but might the same be true of new media 100 years from now? “Maybe the way we’ve been doing it up until now was simply an anomaly… just a blip in what will be a long history of how Advertising and Communications developed over the centuries. Relate that back to when the automobile first became available commercially, and all people were really looking for was a “faster horse”. We look back on that type of
transportation and think it must have been barbaric. What makes any of us think that Marketing – as we’ve known it up until now – won’t give us that exact same feeling in the future when we look back.”

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