October 22, 2017

Helping PR pros make smarter decisions

Segway Launches Social Network

Segway Launches Social Network

Segway this week announced the launch of a new social network for owners of the company’s electric powered scooters, becoming the latest company to join the fray of enabling its fans to congregate online.

According to a report in Ad Week, “while other brand social networks have failed, Segway’s has a chance to succeed because it is not duplicating existing communities, said Darryl Ohrt, brand manager at Plaid, the Danbury, Conn., agency that created Segway Social.

“It’s making it a tool first,” he said. “You’re looking at it as a tool for your customers and what their needs are and what they don’t have but could use.”

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