October 22, 2017

Helping PR pros make smarter decisions

Shill Takeover of the Roundtable

Shill Takeover of the Roundtable

Doug Walker and David Jones, the hosts of the Shill Podcast joined me on the Media Bullseye Radio Roundtable this week to discuss some of the big stories in the social media scene. I think we had a terrific discussion on some interesting topics, including Comcast surging onto the social media scene, representing unsavory clients, and how to protect your personal brand during online attacks.

(Click here to listen to the 37 minute discussion.)

We started out discussing the Comcast-Michael Arrington story, which I also covered in an article on Media Bullseye. I asked Doug and Dave to touch on the question I raised in that article–why don’t we hear more about companies participating in this direct a manner? Doug points out that it’s unlikely someone a bit less “A-list” than Arrington would have elicited the same prompt response. Dave argues that it all comes down to what is important to a company’s shareholders, and often participating in social media isn’t necessarily a priority.

Last week on the show, Jen Zingsheim, David Parmet and myself discussed the PR crisis surrounding the upcoming Beijing Olympics. We continue that discussion this week, where I broaden the theme to what a PR pro can do when they find themselves representing a client who is less than savory. Dave points out that most firms do not force employees to take on an account with which they have moral disagreements.

Finally, we all weigh in on the situation between well-known blogger and author Shel Israel and Loren Feldman. The latter’s spoof videos of Israel’s work with Robert Scoble’s FastCompany.tv have caused a rift between the two, and Arrington (a friend of both) argued on TechCrunch last week that Israel may have damaged his personal brand by reacting the way he did to the situation. Doug and Dave agree with Arrington’s analysis, but I argue that if nothing else, Shel’s reaction was human–and aren’t we all?

(Click here to listen to the 37 minute discussion.)

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