December 12, 2017

Helping PR pros make smarter decisions

Associated Press v Blogosphere (and Other PR Blog Jots)

Associated Press v Blogosphere (and Other PR Blog Jots)

Associated Press v the Blogosphere
Neville Hobson
The Associated Press doesn’t appear to be making many strides towards clearing up the conflict with the blogosphere that erupted last week, when the news organization sent out take-down notices to bloggers quoting their content. Neville Hobson notes that this week, the organization is claiming that they understand the value bloggers offer–but have a funny way of showing it. “So the AP recognizes the role bloggers can play in engaging with people, and want to facilitate that role. Yet they have a peculiar way of showing it: 1. Serving take-down notices to a blogger for quoting snippets of content which the blogger believes is under US fair use practice (and which the AP says isn’t). 2. Charging you a minimum of $12.50 if you do want to quote a snippet of content, via the hurdles of filling out a web form with payment. 3. Lots of talk about protecting content and places that aren’t licensed, odd signals to give out that seem to me to be in conflict with what they’re saying about facilitation.”

Bloggers, AP, and Ethics
Communication Overtones
In Kami Huyse’s discussion of ethics at last week’s Blog Potomac, the fair use issue was one that came up repeatedly. When is it ok to take content from one source and paste it in another? Kami gives an excellent rundown of the fair use concerns at work in the AP case, and makes it pretty clear that it’s not always cut and dry. After all, bloggers are not necessarily fond of others scraping their content without permission either. ”

And what about from  bloggers perspective? For instance, what do you
do if a company starts to scrape the content from an entire community,
how do you fight back?  One blogger did it this way. The Electronic Frontier Foundation has a free legal guide for bloggers. It was mentioned during my presentation by Shana Glickfield,
Director, Strategic Communications for Amplify Public Affairs, the
token lawyer in the audience, and also the author of the blog, The DC Concierge.”

Plurk v Twitter
Social Media Explorer

As we all continue to struggle with “shiny new object syndrome” and new tools coming out of the woodwork every week, sometimes it’s easy to forget that some of those new tools might actually be useful, even if we’re tired of hearing about them. Jason Falls finds a few reasons bloggers and even Twitter devotees might want to give Plurk a chance. (He does note, however, that there are plenty of reasons Twitter is better–and he’ll likely remain loyal.) “Better Friend Management: I don’t set my Twitter to auto-follow anyone who follows me. As such, I
get the notification emails, which I’d rather turn off, click through
to the person’s profile, click follow, click through to turn
notifications on, etc. Plurk lets me just click “Add as Friend” down a
list of new folks following me. It’s like God said, “Hey Plurk. Twitter
royally screwed this up. Here’s an idea for ya.”

Mmm, Grammar!
PR Squared
I love including a good grammar or writing post in the Jots every now and again, just to keep us all on our toes. Todd Defren offers up another edition of grammar goodness, with a few common grammar and spelling screw-ups to keep an eye on when writing copy. His best is one that I’m certain more than a few of us fall victim to from time to time. “Thinking about “press release language” for a second, many PR folks
desperately search for alternatives to descriptors like “industry
leading.”  A big alternate play is “premiere.”  But that’s not the
right spelling, folks.  “Premiere” is akin to “debut,” as in “Angelina
Jolie showed up at the big movie premiere.”  You want to use “premier”
which means “first in rank.”  I suppose you could launch a product from
a top-tier brand by saying it was “the premiere of the (XYZ) from the
premier name in (XYZ)” but that would sound cloying.”

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