September 24, 2017

Helping PR pros make smarter decisions

Life Isn’t Fair (Use) – Todd Van Hoosear Joins the Roundtable

Life Isn’t Fair (Use) – Todd Van Hoosear Joins the Roundtable

Welcome to Media Bullseye’s weekly Radio Rountable. Joining me as always on this week’s episode is CustomScoop VP Jennifer Zingsheim, and our special guest is Todd Van Hoosear. Todd is the social media practice manager at Topaz Partners in Boston, and also heads up the Social Media Club Boston.

In this episode, we break down the Associated Press’ kerfuffle with the blogosphere, and discuss the impact of Twitter on journalism and PR.

(Click here to download the 40 minute discussion)

AP, Fair Use, and Bloggers – The issue that has everyone, including us, talking this week is the conflict between the Associated Press and the blogosphere. I start out with an admission that I am unfamiliar with fair use rules, and Todd and Jen attempt to set me straight. We all agree that there are some standards that need to be in place, because no matter how unreasonable the AP is being, it is after all their content, and they can do what they please to ensure it stays only on approved sources.

Todd, Kara Swisher, and Twitter – We moved on to discuss an interesting conference call Todd ended up on with the Wall Street Journal’s Kara Swisher, Sam Whitmore and his Media Survey subscribers. Todd used Twitter to elicit some questions for Kara about pitching journalists, and he discusses how Twitter and other tools like it have become new ways for journos and PR professionals to get together.

The Twebinar
– I take Chris Brogan’s decision to open his upcoming webinar up to the Twittering public as an opportunity to geek out over what a great idea that is–and Jen and Todd do their best to reel me in. Jen is sensible, she points out that full audience participation is not always the best idea, particularly if some audience members are looking to learn something. Todd agrees with me that as long as the rules of engagement are set up front, event runners can allow things like this as they please.

(Click here to download the 40 minute discussion)

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