September 24, 2017

Helping PR pros make smarter decisions

Missed Opportunities (and Other PR Pod Jots)

Missed Opportunities (and Other PR Pod Jots)

Welcome to another edition of CustomScoop’s PR Pod Jots, our weekly rundown of the best of the PR and marketing podosphere. This week features less discussion of the now-infamous Andrew Cohen remarks from last weekend than I’d have thought there’d be, but there are still plenty of juicy tidbits.

We kick it off this week with Marketing Over Coffee, discussing, among other things, the hilariously asinine decision from Dunkin Donuts.

Marketing Over Coffee

I love that Chris and John discuss the Rachel Ray incident this week. I’m surprised they were the only ones! The background: an ad for Dunkin Donuts (where the podcast is recorded) featuring Rachel Ray was pulled from the airwaves after some people complained that Rachel’s scarf was too similar to garb worn by terrorists. Yes, seriously.

John and Chris point out the absurdity of comparing a person’s pashmina to terrorist-wear, and the fact that Dunkin almost immediately pulled the ad to avoid the controversy. Chris thinks their PR firm likely told them to put up with looking stupid in order to avoid any negative press at all costs. They note the humor in the incident, and I can’t help but agree with the guys that they should have taken the story and run with it. Rather than give in, Dunkin should have used the free publicity as free advertising.

Around the PR Podcasting Horn (in random order):

Shill Doug and Dave raise a glass (or two) to National Digital Media Day, which is apparently celebrated in September (how come no one told me? Is this a Canadian thing?). But is it just another excuse for geeks to congratulate themselves, or is it a legitimate opportunity for evangelism and celebration? Dave compares it to a social media Star Trek convention (hee!).

Trafcom News
As part of a new series she is working on for AIP, Donna Papacosta interviews Stan Didzbalis, co-founder of AgencyLink. Stan discusses the future of independent communicators, as well as AgencyLink’s new initiative to bring PR firms and agencies to work together.

Inside PR
In their latest offering, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli discuss news conferences. Each offers a case study of news conferences that have either succeeded or failed, and why, along with a discussion on the future of news conferences.

For Immediate Release
This week, Shel and Neville have another great set of podcasts covering a
variety of topics.  On Monday, the duo discusses PR spam and how companies
should manage scams that make it into the media.  Later in the week, the pair
examines new ways to pitch social media and a recent study indicating that in
five years, the majority of people will get their news from the Internet,
opposed to more traditional news sources.

Media DrivingThe question of whether Twittering during conferences and events is damaging the experience of attendance isn’t new, but it’s always an interesting topic. Jay Moonah covers this question in his latest offering from the road. 

The Engaging BrandAnna Farmery’s podcast always features some of the more interesting ideas about marketing and business, and this week she features an interesting interview with Carol  Kinsey Goman, a body language expert. Gorman discusses the history of reading the body’s natural signals, and how to use body language to your advantage in business.

Six Pixels of SeparationWhen we put together our spots for FIR each week, we like to think of it as “marketing as content.” Inspired by a couple of audio comments, Mitch Joel discusses the importance of good content, in particular when it comes to marketing. And in his “Six Points” this week, he offers the ways that social media can help you land your dream job. 

On the RecordWondering about the future of journalism? Get it straight from the horse’s mouth in this edition of On the Record. Erich Schwartzman interviews opinion page editors from the OC Register and San Jose Mercury News to discuss their own paper’s opinion pages and the future of journalism in light of social media and citizen created content.

Ad Block 728

About The Author

Related posts

Ad Block 728