September 24, 2017

Helping PR pros make smarter decisions

PR Fix (and Other PR Blog Jots)

PR Fix (and Other PR Blog Jots)

PR Fix
Social Media Explorer
As the public relations industry has been put through its own PR ringer in the last few months, Jason Falls has some ideas to, as he puts it, “right the ship.” He recently participated in a panel discussing the problem of PR spam and how to correct it. He assigns responsibility to PRSA and the IABC, hoping they can spread the word and education PR pros about spamming the media. “It is my full intention to tell PRSA officials there that they (along
with organizations like IABC – the International Association of
Business Communicators) should shoulder a good deal of the
responsibility for fixing the problem of PR spammers. Jeremy Pepper is right, the solution to the problem is education. And we don’t have time for some of the great PR professors out there to do it for us.”

Customer Service and the Internet
Shel Holtz
On our recent Media Bullseye Roundtable podcast, we discussed bringing customer service complaints to social media, and how some brands have taken to monitoring for these complaints and responding in kind. We questioned whether this trend could continue as more folks jumped on the bandwagon, and Shel Holtz answers in this thoughtful post. He responds to all of our concerns, in particular that it is unfair to those who don’t use social media and still have valid complaints. “People who don’t blog or use Twitter can always pick up a phone.
Outreach is an extension of existing customer service channels, not a
replacement that leaves others without a means of having their problems
addressed. The concern sounds a lot like companies reluctant to launch intranets
10 years ago because some employees didn’t work at computers.
Ultimately, organizations recognized that intranets would serve
employees who could use them and other tools would serve those who
couldn’t. Is customer support outreach really any different?”

FriendFeed Going Corporate?
Web Strategy by Jeremiah
I hadn’t yet considered how FriendFeed, the social aggregator I keep forgetting to sign up for and try out, could benefit businesses. Jeremiah Owyang has an excellent and interesting suggestion, however, noting that Friendfeed could theoretically replace the social media press release by bundling all the multi-media and social media elements of a brand into one feed. “Fortunately, there’s good news at hand, with social aggregation tools
at hand, such as FriendFeed, a brand can create a Friendfeed account
and easily consolidate all the assets from one location. What would
this look like? A brand like Ford could create a Friendfeed account,
submit to the various social services (Flickr, YouTube, Twitter, blogs,
Delicious, and over 30 others), then encourage fans of Ford to either
follow that public Friendfeed page, or to become actual ‘friends’. The
end result? All the social media assets will be viewed from one
location, searchable, findable, with the ability to comment, without
using a SMPR.”    

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1 Comment

  1. kamichat@yahoo.com'
    Kami Huyse

    PRSA has a Friend Feed. I signed up for it a few days ago. It is a great way to keep me in the loop about their stuff, that is if I can get used to reading my “Friend” Feed – heh 🙂

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