September 23, 2017

Helping PR pros make smarter decisions

Social Backlash? (And Other PR Blog Jots)

Social Backlash? (And Other PR Blog Jots)

Social Backlash?
The Buzz Bin
In reaction to another post on the Buzz Bin, I acknowledged in today’s Media Monitoring Minute on FIR that it is important to recognize that there’s more to social media than blogger relations. Not only that, there’s more to communications than social media. Geoff Livingston gives a few examples of where social media is getting a bit tiresome, in particular the tendency towards shiny object syndrome. So where’s the balance? “Social media will not go away. Believe me, I am not calling for a
collapse. In fact, I’ve staked this company’s future on the ongoing
need for social PR. Yet perhaps an over reliance on bloggers as experts
will pass, or a shake out of the fake social media consultants will come. Perhaps we’ll start respecting our professional media sources a little more.”

Corporate Podcasting
Trafcom News
If you’re thinking of getting into podcasting on the corporate level, Donna Papcosta can help. She’s published a comprehensive FAQ with everything you’d ever want to know about podcasting but were afraid to ask. Among her interesting advice, she acknowledges that some podcasts aren’t meant for public consumption. “Many organizations are producing podcasts to reach external audiences.
But they’re also creating podcasts for training and other internal
communications. Podcasts can complement your employee newsletter,
intranet and other communications vehicles. At Sedgwick Claims
Management in Memphis, Tenn., internal communications manager Jonathan
Mast and communications specialist Aidan Hagood started podcasting to
employees in the fall of 2005. According to Mast, many employees have
made listening to the weekly show part of their Monday morning routine.”

In the Beginning…
Social Media Explorer
In the first of a four-part series devoted to diving into social media engagement, Jason Falls has advice for companies just dipping a toe in the water. He urges the curious to determine how they want to participate in the online space, and making certain that the corporate culture from top to bottom is prepared for what that entails. The first step to take is the same as the advice echoing throughout Blog Potomac–listening. “What are the smart first steps to take? (I’ll help you cheat just a little on this one: monitoring. At some level. Even if it’s just setting up a Google Alert on your brand name. Find out who’s already talking about you online. And don’t be afraid to reach out to your agency, your PR firm, or any trusted partner who has expertise in social media. It’s better to get them involved early.)”

More AP Fallout
Conversation Agent
As the dust continues to settle around the kerfuffle between bloggers and the Associated Press over the fair use of the latter’s content, Valeria Maltoni has an excellent roundup of much of the blog reaction thus far. She wonders if it might be too late to institute and restrictions now, noting that it may be like attempting to put the genie back in the bottle. “My reaction to the AP news was surprise and alarm. Matthew Grant at Aquent puts it more decisively – give it away, give it away, give it away now,
he writes. Considering that main stream media is now using social media
tools to research their stories, check in with readers, and even
promote what they publish, this case seems to be an attempt to go back
in time.”

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