September 23, 2017

Helping PR pros make smarter decisions

Technosailor vs FriendFeed: Aaron Brazell Joins the Roundtable

Technosailor vs FriendFeed: Aaron Brazell Joins the Roundtable

Welcome to Media Bullseye’s weekly Radio Roundtable. Joining us on the podcast this week was Aaron Brazell, better known to most as Technosailor. In a lively conversation, we cover everything from web 2.0 on the campaign trail (where Aaron reminds me that astroturfing was around long before the Internet, something this poli-sci major really ought to have remembered) to whether FriendFeed could feasibly replace the SMR (here, Aaron reveals his true feelings about the service in a spirited yet diplomatic mini-rant).

Click here to download the 31-minute discussion.

Politics 2.0
– We kick things off discussing politics on the campaign trail. More specifically, how McCain and Obama are faring in their social media pursuits. Jen, Aaron and I all agree that Obama seems to be winning out, and we all are critical of McCain’s efforts to recruit bloggers to “infiltrate” left-wing blogs with positive talking points. Aaron argues that all candidates want bloggers on their side because blogging is still “sexy,” and I had a response to that, but it got lost somewhere in the chasm of my brain. Oh well. (See Aaron’s post expanding on this discussion here.)

Grade-A Press Releases Just a Click Away? – Next on the roster, HubSpot’s new press release grader.  I noticed a few bloggers discussing this new app, which allows you to receive an automated “score” for your press release. Jen, a big proponent of press releases that actually have news to report, thinks the site could really help people cut the fat from their releases, while I wonder if it still won’t help the tactics behind sending irrelevant releases. Baby steps perhaps?

FriendFeed as SMR? – Finally, we discuss this recent post from Jeremiah Owyang, where he theorizes that FriendFeed could replace the SMR if brands gathered all their multimedia and social media goodies in one easily searchable spot. I like the idea, probably because I’m an early adopter and a major geek, but Aaron immediately dismisses it. He doesn’t think FriendFeed will become mainstream enough for the idea to take off. Jen points out that if corporate brands are still as reluctant as they are to jump in with blogging, how many would sign up for a lesser-known service?

Click here to download the 31-minute discussion.  

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