Welcome to Media Bullseye’s weekly radio Roundtable. I am joined as usual this week by CustomScoop VP Jennifer Zingsheim, and our special guest this week is Nathan Burke. Aside from being a good friend of mine, Nate is the Web Community Evangelist at Boston tech startup matchmine. He is also the blogger-in-chief of our joint blog, Blogstring.
I asked Nate to join us this week in part because I figured his work for matchmine, which offers a recommendation tool to users to suggest content they might like across all forms of media, made him an excellent guest to discuss one of the stories coming out of the 2.0 world this week–Digg.com’s recommendation engine.
Digg Recommends: Nate explained the slightly technical particulars of how the Digg recommendation engine works, taking the preferences of each user and comparing them to generate recommendations of other content you might like. Jen and I discuss the marketing/PR/advertising ramifications of such information, and I question whether there’s a privacy concern at stake.
Echo Chamber Danger: Jen found an interesting study online that indicated that blog communities tend to be one big echo chamber, reinforcing previously held ideals. She speculates that this is dangerous to the nature of discourse, and we all agree that blogging is especially predisposed to this behavior. Nate thinks that it extends to all forms of media. I wonder if a figure like Amanda Chapel, constantly questioning and attacking from within the bubble, is almost necessary, even if “she” is rather hostile in her efforts.
Stride Gum & the Dancing Guy: Finally, we discuss the compelling project sponsored by Stride Gum. Matt Harding had created a series of videos of him dancing the same dance in various exotic locales, and Stride Gum noticed and decided to send him around the world to do it on a grander scale. The result is an amazing (we all agree) video of him dancing in some amazing spots, and including dancers from the natives of each new locale. Playing Devil’s Advocate, I wonder if this is completely pointless and whether such projects will really turn into sales for the brand in question. Nate and Jen both point out that the video is different, interesting, and no more expensive than making a regular old boring commercial. I am finally beaten and agree that the project is quite good, and Stride was probably smart to sponsor–after all, I had never heard of them before.