Yesterday Cuil, a brand new search engine, launched and boy did bloggers notice. Look at any tech blog and you’ll find an opinion of Cuil. Either it’s a Google killer or a failure.
Regardless of the fact that Cuil is a day old, the comparisons to Google are widespread, and it’s hard to write an article without doing the Cuil vs. Google dance. Why? Because Cuil is begging people to make that comparison. Here’s how:
The People- Cuil is staffed by ex-Googlers, all with search backgrounds. And when a bunch of ex-Google folks get together and launch a company based on search, well, you compare them to Google.
The Size– Cuil’s press release is entitled “Cuil Launches Biggest Search Engine on the Web” and they have claimed to have “indexed 120 billion Web pages, three times more than any other search engine.” By “any other search engine”, they mean Google. Let’s be honest: Google is the only other horse in the race.
Privacy Concerns- Cuil announced that they do not collect any personally identifiable information and they do not keep users’ IP addresses. That statement is a thinly veiled shot at Google’s recent privacy troubles.
The Design- In stark contrast to Google all white home page, Cuil’s home is all-black. Sure, this is pretty much meaningless, but it’s not a coincidence.