October 20, 2017

Helping PR pros make smarter decisions

Blogger for President! – Eden Spodek Joins the Roundtable

Blogger for President! – Eden Spodek Joins the Roundtable

It’s Friday, and that means another edition of Media Bullseye’s Radio Roundtable!

Eden Spodek is our guest this week, she is the woman behind the shopping blog Bargainista and the recently-launched Community Divas podcast with co-host Connie Crosby. She is also a part of the PodCamp Toronto organizing team and regular contributor to One Degree, a Canadian marketing industry blog.

Today we discuss a blogger taking political office in Malaysia, along with how Twitter is changing journalism and its impact on brands and intellectual property in the wake of the “Mad Men” incident.

Click here to download our 29 minute discussion

Malaysian Blogger Enters Parliament – A blogger who achieved notoriety in Malaysia after blogging frequently against the government in power there (and was sued by the pro-government newspaper for libel) has recently been elected to Parliament. We discuss the implications of bloggers turning to politics, noting that once you enter the political space you are far less able to freely express your views. We also note that there are still many areas of the world where access to the Internet and the ability to engage in open political discourse there is limited–and whether this is a sign that is changing.

Twitter as used by Journos –
More and more journalists are looking to Twitter as an information source, and more and more citizens are using the site as the place for breaking news. We all share stories of getting breaking news from Twitter, whether it was the recent VP announcements from Obama and McCain or the earthquake in Los Angeles. Eden points out that many in Canada used the site to gather information about a recent explosion in Toronto. How will Twitter change journalism, if at all?

“Mad Men,” Twitter, and Intellectual Property –
There has been much discussion and debate in the blogosphere lately about the “brandjacking” of the characters from the critical hit “Mad Men” on Twitter. I discussed it frequently on Media Bullseye this week, at first expressing disappointment that AMC issued a DMCA takedown notice for the Twitter characters, and then cheering when they backpedaled that decision. We discuss the implications of brand jacking intellectual property, even when it’s “harmless fun” and big fans of a brand are serving as their own online ambassadors.

Click here to download our 29 minute discussion

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