October 20, 2017

Helping PR pros make smarter decisions

DNC 2.0 (and Other PR Blog Jots)

DNC 2.0 (and Other PR Blog Jots)

DNC 2.0
High Tech PR Blog
Okay, I know that just tacking 2.0 onto the end of something has gotten a bit passe, but can you think of a better way to put it? Social media is playing a bigger role than ever not just in the campaigns of the presidential candidates, but in the reporting. Ted Weismann has a good rundown of some of the online aspects of reporting from the conventions. “C-SPAN has a very advanced “Convention Hub” on its web site. In addition to providing a one-stop video archive of candidates’ speeches, it is aggregating tweets from anyone that uses the tags above, as well as bloggers at the national and state levels. It also looks like C-SPAN will be using Qik to capture streaming video from the halls. It is very impressive.”

Marketing on Flickr
Influential Marketing Blog
While working on a project involving the recent Olympic Games in Beijing, Rohit Bhargava discovered that Flickr, a popular photo sharing network, can actually be quite a good marketing tool. He shares some tips for marketers interested in getting the message out via Flickr, in a must-read post. “One of the most powerful benefits of Flickr is that when you are at an event or something current that people are likely to care about in a particular timeframe, speed of getting photos online matters. If you have a blog, configure it to work with Flickr. If you are using a computer, use the Flickr Uploadr tool to get your images online faster. The closer to your event you can get your photos up, the more likely it is that people will use them to refer to, share with others and drive traffic to.”

Twitter Search How-To
Chris Brogan
Summize, which is now Twitter Search after being acquired by the popular microblogging site, is easily one of the most widely used of the various Twitter applications. Chris Brogan has a comprehensive run-down of how to use the free service to find what you’re looking for on Twitter, including business opportunities. “This won’t apply to every industry, but I was quite surprised with the tests that I ran, because I was able to come up with prospects for most anything I could think of searching as a potential business opportunity. Let’s go through an example, step by step, so that you can try it out for yourself.”

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