October 23, 2017

Helping PR pros make smarter decisions

The New Resume (and Other PR Blog Jots)

The New Resume (and Other PR Blog Jots)

The New Resume
PR 2.0
Social media enthusiasts are well aware that the Google footprint is forever–screwing up in a public way online can permanently taint your personal brand. Brian Solis reminds us all how long lasting the effects of your online behavior can be, and the consequences of failing to correct any possible negatives. Employers these days are all using search engines to check up on potential employees. “It’s been said that Google is the new resume. Truth be told, any search engine, whether social or traditional, is the resume – it’s the Wikipedia entry for the rest of us. It’s no longer what we decide to curate onto a piece of paper or onto one traditional one-page digital resume. It really is moot in a world when anyone can practically piece together your story without the help of a document designed to shape and steer our perception.”

Listen Up
PR Squared
By now, social media savvy brands are already aware they should use a monitoring service (like Media Bullseye owner CustomScoop) to keep track of how their brands are perceived online. Todd Defren points out that there are actually a couple methods for monitoring, active listening and actionable listening, with the actionable being potentially more powerful. “Best examples to date?  Dell (I’m looking at you, @RichardatDELL) and Comcast Cares.  In both cases, customers who tweet or blog about these brands receive a timely response that includes an offer of assistance.  And that offer is no B.S.  These listeners have the juice in their organizations to ACT.  They are getting RESULTS for these customers. ”

Mad Men Moves from the 60s to the 00s
Social Media Marketing
The hit show “Mad Men” is widely known for having period appeal, with its kitschy 60s sets and costumes. But it seems they’ve moved into the 21st century with a social media undertaking. Each of the main characters on the show, including ad man Don Draper, has their own Twitter account. Scott Monty praises the show’s social media efforts. “Back then, the show’s blog was already in full swing; now it’s even more so, with show highlights, previews and interaction with the various commenters. The categories that the authors are selecting fit right in with the show as well: 1960s Handbook helps we modernistas understand what life in the Kennedy era was like; Fashion File is a testament to both the cool styles of the early ‘Sixties and the difficult and detailed work that the fashion designers perform for each episode.”

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