Welcome to CustomScoop’s PR Pod Jots, our weekly look at what’s happening in the PR and marketing podosphere. Seems to me that PodCamp Montreal was a runaway success this year. I’m sad I couldn’t attend, because based on the terrific podcasters talking about it this week, it appears it was an excellent event.
The full recap of that unconference and more, starting with CC Chapman’s take.
Managing the Gray – Podcamp Montreal
It’s been a week since Podcamp Montreal ended, but we’ve got plenty of info to tide you over if you weren’t able to make it. Starting with CC Chapman’s thoughts on the unconference. He comments on the dual-language event (including an aside about the convenience of pocket schedules–which is such great idea), including getting stuck in a French session and breaking the rule of two-feet. He also comments on the high numbers of female attendees, and the overall vibe from the event.
As you’ll see below, CC’s presentation with Mitch Joel ended up being a podcast in itself, as they were presenting on podcasting techniques for those who want to post a podcast unedited–which Doug Haslam wrote about for Media Bullseye recently. I’m surprised, actually, that more podcasts aren’t recorded within the sessions. Sure, plenty of people sit in the halls and record an impromptu interview, and I recall Mitch Joel also recording an off the cuff show from our geek dinner at Podcamp Boston 2.
Around the PR Podcast Horn (in no particular order):
For Immediate Release – On Monday’s episode, Neville and Shel announce a new contest for listeners, the prizes are two tickets for upcoming conferences (find the details at the FIR home page). They also touch on a subject I had highlighted in this week’s blog Jots, that SMS is not a very effective form of emergency communications, as has been argued. Thursday, the duo tackle the Technorati State of the Blogosphere report as well as the newly launched Android-enabled phones.
On the Record – Eric Schwartzman interviews Carol Klinger, the booker for one of the only shows I listen to on National Public Radio, “All Things Considered.” Aside from describing her daily life at the show, Klinger discusses the types of pitches she receives from PR pros, including which ones make the grade.
The Engaging Brand – In her latest installment, Anna Farmery interviews Howard Pyle, the Creative Director of Local Theory. He’s recently launched a Nokia-sponsored film competition for “young creatives,” and discusses the role social media plays in brand management and engagement.
Six Pixels of Separation – For their presentation at PodCamp Montreal, CC Chapman and Mitch Joel explained how to record a podcast “from the heart,” that is with no second takes or editing. The spent the second half of the session doing just that, and this recording is the result.
PRobecast – The Topaz crew is back strong this week, with a group discussion about (among other things) the current presidential election. They discuss Current TV’s decision to include Tweets in their debate reporting, as well as the effectiveness of “going negative” in political advertising.
Marketing Over Coffee – Chris and John have a special guest at the Dunkin Donuts this week in Matthew Ebel. A musician I had the pleasure of meeting and hearing at Podcamp Boston 2, Matthew discusses how he hopes to change the music industry with his subscription service.
Inside PR – At the suggestion of a listener comment, Terry Fallis and Martin Waxman discuss the power of word of mouth in this week’s episode. In particular, they touch on how word of mouth can work within a social networking context, including sites such as LinkedIn and Twitter.
Shill – My favorite troublemaking Canadian duo is back with another episode of Shill, and they lead off with one of my favorite topics from the last couple weeks–those pesky Microsoft ads, followed by an amusing tirade about Apple, a few brain farts, and a discussion on agencies and social media. Not to mention a shout-out to fellow Canadian Avril Lavigne.
Media Driving – Another of my Canadian friends takes the opportunity of the drive from Montreal to share his thoughts on Podcamp. Namely, the value derived from attending unconferences. My own opinion on this is that despite learning plenty of interesting things at the Podcamps I’ve attended, the true value of the unconference is in the face time with your online network.