September 23, 2017

Helping PR pros make smarter decisions

Snap Out of It (and Other PR Blog Jots)

Snap Out of It (and Other PR Blog Jots)

Snap Out of It
Chris Brogan
Ever see “Moonstruck?” That’s what I thought of while reading Chris Brogan’s latest advice for struggling bloggers out there. What your blog might need is a good smack in the kisser from Cher, yelling at you to just snap out of it already. He gives some good advice on how to rejuvenate a tired blog. “Above all else, consider who you’re trying to build the relationship with and write in such a way as to deliver that person the best possible experience with your blog they can have. Think like an entertainer in that regard. Give them the best show possible.”

Oldies but Goodies?
The Buzz Bin
While Howard Stern has been ranting into my headphones all week about how no one over the age of 15 should be bothering with blogs or social networks, I’m gratified to read news on the Buzz Bin that proves that of those int he blogging game, I’m actually one of the young ones. According to the latest State of the Blogosphere report from Technorati (it’s time for that already?), the majority of bloggers are actually over the age of 35. “The Technorati report is just the harbinger of a growing trend that usage statistics and surveys will continue confirming. Generation X and increasingly Baby Boomers are online. Communicators who dismiss these powerful media consumers as traditional media only do so at their own peril.”

State of ‘sphere
Social Honeycomb
Yep, it’s time for the Technorati report on all of us out here in social media land–and boy did the last year go by quickly! Amanda Gravel has some great thoughts and insights on the first installment from the report, which includes arguments that the line between traditional and new media is far blurrier than some in the communications business would believe. “It’s becoming harder and harder to justify separating the two into distinct categories, which is brought to light by Technorati, “Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere. In fact, 95% of the top 100 US newspapers have reporter blogs.” Let’s face it: mainstream is one ingredient and blogs are another-they mix well and all belong in the same online alphabet soup.”

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