November 21, 2017

Helping PR pros make smarter decisions

It’s All About Image (and Other PR Blog Jots)

It’s All About Image (and Other PR Blog Jots)

It’s All About Image
Conversation Agent
The trend continues. Many of the blogs in my feed reader today have been focusing on how PR and social media may or may not help companies deal with the tough current economic realities. Valeria Maltoni notes that companies are especially struggling because they all want to maintain the perfect image, with no hint of troubles beneath the surface. How much should you tell stakeholders when dealing with a financial crisis? “Having been involved in internal communications, I know that starting a dialogue with employees about where things stand and giving them the opportunity to ask questions can be good for an organization. This is a difficult task for leaders, as they may not really have all the facts, or may not know the ripple effects of the current situation downstream. However, burying your head in the sand and pretending that all is peachy, as my British friends used to say, may ultimately be worse.”

No Comment
Problogger
So much of our evangelism of social media is the discussion of “the conversation.” Finding where customers are gathering online and channeling communications efforts in that direction. What about social media that doesn’t allow for back talk? Darren Rowse addresses the idea of commentless blogs–yea or nay? Take a minute to join the conversation (haha) on his post. “There are many options – but I thought it’d be interesting to open it up for some discussion. Do you have comments on your blog? Why or Why Not? Do you think a blog is a blog without comments? What are the advantages of having or not having them?”

Customers First
What’s Next Blog
Having been on the receiving end of some pretty terrible customer service before that has permanently tainted my views of a company (a customer service rep for this company actually made me cry real tears once, that’s all I will say), I have long been a proponent of the idea that customer service reps are at the front lines of public relations for a company. BL Ochman reminds everyone that, especially in hard times, customer service should be job one for business. “I don’t need to tell you that the economy is in the toilet. And yet, one thing – more than advertising, PR, or social media – can make the difference between success and failure in this economy. That’s customer service. Why are so many companies so bad at it?”

Marketing in Tough Times
Strategic Public Relations
With the holiday shopping season looming on the horizon, Kevin Dugan raises a good question. How are marketers supposed to go about doing their jobs without looking like total jerks for wanting to sell toys and other silliness when the economy stinks? The answer: carefully. “But instead of staying completely below the radar during times like this, well-informed marketers should communicate – in context. For media relations, non-financial stories are still being told. Business is (Really, REALLY) bad, and editors aren’t looking for feel good pabulum. The key is knowing how your story fits into the current economic climate.”

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