October 18, 2017

Helping PR pros make smarter decisions

Techdirt: Give It Away And Pray Isn’t A Business Model

Techdirt: Give It Away And Pray Isn’t A Business Model

Mike Masnick over at TechDirt addresses the topic of “free” content by looking at an article about Nine Inch Nails and their use of free music as part of an overall business strategy.

As we’ve said for years, “give it away and pray” isn’t a business model at all, but that fact is hardly a condemnation of using free infinite goods as a part of your business model. The unfortunate opinion out there, often repeated by those who want to trash those of us explaining the economics at play, is that we believe if bands just put their music out for free, they’ll make money. Thus any band that doesn’t make money that way is an example that the model we believe in doesn’t work. This argument completely misses the target.

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