October 18, 2017

Helping PR pros make smarter decisions

The Last Hurrah – Chelpixie on the Roundtable

The Last Hurrah – Chelpixie on the Roundtable

Welcome to my final episode as host of the Roundtable! It has been excellent, but Jen Zingsheim will be your very capable host from here on out, though I may pop in for guest visits now and then!

Our special guest on the Roundtable this week is MIchelle Wolverton. Michelle may be better known to you as Chelpixie; she is a Social Media Evangelist for Vibemetrix, a blog relationship management software company in Boston and is also a part time virtual assistant.

She joins us to discuss an overabundance of social networks, new ways to measure, and social media and philanthropy.

Click here to download our 30-minute discussion.

Social Network Overload – There are more and more social networks popping up every day, how do we decide which ones have merit? I invoke Jason Falls’ argument from earlier this week that they need to have a purpose. Jen and Michelle both agree, and point out that it’s always specific to the users’ needs whether something will be successful. We all agree that there are too many empty profiles out there, including our own!

Social Media Philanthropy – I was delighted to attend Social Media for Social Change’s inaugural event (hopefully the first of many) in Boston last week. We discuss how social media affects philanthropic causes, notably the strides it has made as tool for both fundraising and awareness.

New Measurement Tools – With the Twittermeter becoming the latest in an array of tools to measure what’s happening on Twitter, we discuss how with every new social network, it seems there’s a new tool to figure out how to track its conversations. Jen argues that determining objectives is the most important consideration when picking the best tool for measurement.

Click here to download our 30-minute discussion.

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