In this week’s Roundtable, Albert Maruggi, Chip Griffin, and Jen Zingsheim discuss the varying approaches different companies (and employees) take to responding to social media. “Bob,” Motrin, and Toyota’s “Saved by Zero” ad campaign are covered.
- Chris Brogan’s piece about “Bob” and the follow up post have generated quite a bit of chatter. Was Bob right to continue communicating with his customers online after being instructed no to do so?
- Did Motrin and its ad agency handle the “Motrin Moms” kerfuffle correctly? And how should companies deal with monitoring and responding to social media?
- Is most publicity good publicity as long as they spell your name right? The Toyota “Saved by Zero” ads annoyed some people so much that they created a Facebook protest group — but Toyota says hey, the ad was meant to generate “floor traffic” and that’s what it is doing apparently.