September 19, 2017

Helping PR pros make smarter decisions

Hulu Closes in on YouTube

Hulu Closes in on YouTube

Amateur content can be cool and fun, but professional content is still very profitable. That’s the conclusion Scott Karp of Publishing 2.0 draws from estimates that Hulu and YouTube will have similar revenues next year.

Karp writes in a blog post today:

An analyst at Screen Digest estimates that in “2008 YouTube will generate about $100m in the US, compared to about $70m at Hulu. Next year both sites will generate about $180m in the US.” That’s very significant because YouTube had 83m unique viewers in the US in September, while Hulu only had 6m.

(read the rest of Scott’s conclusions from this data)

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