September 23, 2017

Helping PR pros make smarter decisions

Study: Young Adults Read News Online

Study: Young Adults Read News Online

The 18-24 demographic embraces online news, with upwards of 75 percent consuming online news sources. A global study of young people by research firm Synovate, in conjunction with Microsoft, studied online habits and found that a greater percentage tracked current affairs online than use instant messaging.

Patrick Collings discussed some of the study’s other findings on his Brand Architect blog:

almost a third said they had talked about a brand on a discussion forum; almost a quarter had added brand-related content to their instant messenger service; and almost one-in-five had added branded content to their homepage or social networking site.

(read Patrick’s complete post at Brand Architect)

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