August 21, 2017

Helping PR pros make smarter decisions

Neither rain, nor hail, nor sleet and snow…

Neither rain, nor hail, nor sleet and snow…

Despite weather conditions in New Hampshire that have more than 330,000 homes without power, the Roundtable goes on. Up for discussion this week: live-Tweeting the Canadian Institute Conference on Social Media, the Top 10 PR blunders of the year, and the continuing dismal news in the media industry.

Click here to listen to the 28-minute discussion

  • The first topic for discussion is the exchange between Joe Thornley and Ira Basen over live-Tweeting the Canadian Institute Conference on Social Media. Is live-Tweeting inherently impolite, or does it depend on the conference or the speaker’s view on live-Tweeting? Chip confesses to prior behavior as a member of “the bad kids’ table,” but points out that live-tweeting and live-blogging aren’t that far off from note-taking. And, it should be noted that although Joe and Ira disagree, the exchange between the two has been very civil: Canadians seem to know how to disagree without being disagreeable.
  • Next, Fineman PR’s top 10 PR blunders of the year. Chip and Jen both note that some of the items on the list aren’t really PR blunders at all, they are simply situations that could have been managed better. AIG, the Big Three, and the Department of Veteran’s Affairs are all called out on this list–are these lists helpful, or just amusing?
  • Finally, from the New York Times selling or mortgaging its headquarters to Gawker’s layoffs, both online and mainstream media are feeling the effects of the decline in advertising revenue due to the struggling economy. Jen asks what will fill the void in reporting, and Chip offers his thoughts on alternate revenue models, and discusses whether content wants to be free.

Click here to listen to the 28-minute discussion

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