November 21, 2017

Helping PR pros make smarter decisions

It’s nothing personal

It’s nothing personal

…but I don’t read you anymore.

It was fun at the beginning, because the world was so wide open, and new. The Internet had grown past its Wild West days, and we’d settled into a brave new world where the sharing of ideas made possibilities endless.

Who knew the ideas would be endless as well.

You see, I’ve got a bunch of you in my Google Reader. I won’t name names, but you know who you are. You wrote that post recently about how to best monitor your online reputation. There was that brilliant piece comparing the various tools for measuring online influence. There was that other one, the really strong piece about how to be a real human online. Oh, and I was in total agreement with the one about the perils of engaging with a community you’ve not first sought to understand.

Or, I would have agreed with it, if I had read it.

I declare Google Reader bankruptcy more often than GM and Fannie Mae adjust their bailout requests. I want to read more of what you have to say, but there are now a dozen people just like you, also writing about the very same things. Some of them are writing about the things you wrote about two years ago. They might be ripping you off. I don’t know, my head is swimming.

Or rather, my head would be swimming if it could get above water.

Maybe it’s the economy. When people don’t have enough work to do, they have more time to write and opine. Of course I’m not talking about you; you have had a steady output since starting your blog. I’m talking about all those other people who are fighting for thought leadership with all those other blogs talking about social media. It’s important to stay current on the biggest trends, particularly when your blog is your resume, and you need clients.

Besides, if I really need to read something I’ll probably hear about it from Twitter.

Most of the really good links get retweeted. I don’t have to pore over all of the entries in my Google Reader, because several of you are pointing me to the best ones. I tried that AideRSS thing, but it seemed rather robotic and arbitrary, and it was based on metrics that seem to favor the popular kids anyway. With Twitter, I can get decent human recommendations in real time, and if I miss a few I don’t get the nagging reminder that I haven’t read them (or that it’s time to declare bankruptcy.)

So if Twitter is my new blog aggregator, what will I do with Google Reader?

I suppose I’ll stay subscribed to all those feeds. You never know when you want to go back and do a little digging into the past. Google Reader gives me a chance to scour my selected feeds for a home-grown self-rolled search. If I want to look for the best ways to invite people to join a community, I’ll know where to search for it. If I need guidance on Personal Branding, that will be the first stop on my search. If I want to know the seven signs of a viral apocalypse, I know where to start.

Wait… I wrote that last one. But you didn’t read it either. And I don’t blame you.

Ike Pigott’s work with social media tools in times of crisis and disaster has been cited often as a case study within that field. A former journalist and Emmy-winning writer, Ike founded Positive Position Media Consulting through which he has coached hundreds of managers and executives for media interviews and crisis situations. He writes about communications at Occam’s RazR.

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