Bob Pearson, the former VP of Communities and Conversations at Dell has been selected as the next president of the Blog Council. The Blog Council is comprised chiefly by members who are the heads of social media efforts at Fortune 1000 companies including Cisco, GE, Dell, Microsoft, Wells Fargo, The Home Depot, Procter & Gamble and WalMart.
In the Blog Council’s official announcement, Pearson, who is praised as one of the pioneers of successful social media programs at a global enterprise had this to say: “In the years ahead we will see social media evolve into a discipline that companies use throughout their organization – from marketing to technical support to human resources. ”
Pearson will be joining forces with Andy Sernovitz CEO of the Blog Council and creator of the Word of Mouth Marketing Association, to focus the members of the blog council on “ROI, ethics, creating management policies and effectively utilizing the many tools and software platforms available today.” According to his interview with GasPedal, Pearson envisions his role in the future of the blog council as a return to the original focus of the organization “I want to join and help this become the best place for people to actually learn in real time to help their own companies. I think that was the initial mission of the Blog Council and I want to do my part to help accelerate it.”