October 18, 2017

Helping PR pros make smarter decisions

Time for an Afternoon Fiesta?

Time for an Afternoon Fiesta?

Bill Sledzik joined Jen Zingsheim and Chip Griffin for this week’s Media Bullseye Radio Roundtable. Chip served as the lead host and naturally forgot to post the recording on Friday like he should have. So now it becomes a bit of weekend entertainment for the handful of you who want to listen as soon as it comes out each week.

(Click here to listen to this week’s show.)

This week the discussion was all about ethics and transparency in social media, with topics including the Ford Fiesta marketing efforts (with obligatory references to the work of occasional Media Bullseye contributor and Ford social media honcho Scott Monty) as well as the latest kerfuffle over sponsored blog posts.

There’s a little something for everyone in this week’s show. If you think transparency is of paramount importance, you’ll hear your case made. If you believe marketers should be able to play in social media just as they do in traditoinal media, you will continue to find a friend here. For those of you enjoying the new cable TV series “Pitchmen,” there’s even a reference to Billy Mays. And just for Bryan Person, Chip even beats a dead horse.

So what are you waiting for? No need to pay us in small, easy monthly installments, just listen right now for free!

(Click here to listen to this week’s show.)

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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