August 23, 2017

Helping PR pros make smarter decisions

A Doggone Good Time

A Doggone Good Time

This week, Jen Zingsheim and Chip Griffin welcomed special guest Shonali Burke to the Roundtable. The group discussed Shonali’s presentation at the Ragan Conference, social media’s “dirty little secret,” marketing to bloggers, and using social media to find a new home for Darby.

Click here to listen to the 33-minute discussion.

  • First, the Roundtable recaps Shonali’s presentation at the Ragan conference, and how that presentation correlates with Beth Harte’s post about Social Media’s Dirty Little Secret.

  • Next up, the group discusses the phenomenon of marketing to bloggers–are some bloggers  becoming mini-Oprahs, where their friends/followers/fans take all of their advice, and head out and purchase? Jen asks if the review of a blogger *really* as good as the recommendation of a friend or family member, or is marketing to bloggers really becoming more about product placement–with a really long tail and Google memory? Shonali and Chip both point out that the measures of success really depend on what is established as the goal of the outreach.
  • And finally, Shonali discusses her efforts in using social media to find a new home for Darby.

Click here to listen to the 33-minute discussion.

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