August 20, 2017

Helping PR pros make smarter decisions

Red, White, and Blue edition

Red, White, and Blue edition

This week Roundtable host Jen Zingsheim and co-host Chip Griffin, founder and CEO of CustomScoop, were joined by Katie Harbath. Katie is the director of Online Services at Washington-based DCI Group, and was recently named one of 2009’s Rising Stars by Campaigns & Elections Politics Magazine.

Click here to listen to the 28-minute discussion.

  • First topic for the day was an upcoming issue of Vanity Fair magazine that profiles Politico. The article is a great read and provides some interesting insight, but what the Roundtable focused most on was the appeal of niches, the limitations of niches, and what other news producers can learn from Politico’s success.
  • Next, the group returns to the familiar topic of whether content wants to be free. Malcolm Gladwell recently reviewed Chris Anderson’s new book “Free: The Future of a Radical Price,” in the New Yorker. Anderson responded on his blog, and the Roundtable discusses what the definition of “free” is, and how compensation for content can be defined.
  • Finally, Todd Defren’s recent post asking what “social media evangelists are looking to accomplish,” specifically with respect to the enterprise, spurred some discussion, with the Roundtable participants concluding that the individualized nature of social media makes it hard to pinpoint exactly what could be the end answer to this question.

Click here to listen to the 28-minute discussion.

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