There’s no such thing as a one-size-fits-all approach to social media.
From the kind of updates brands publish on their Facebook Pages to how often small businesses or media companies promote their own projects on Twitter, there’s no single, definitive “rulebook“‘ for creating engaging social content. There are some generally accepted best practices, to be sure, but even a social media project that follows all the so-called “to-dos” can fail.
That’s why a retweet from Sharon Mostyn arguing definitively against blogs that “just share facts” caught my attention earlier this week. The notion that blog posts must be personality-driven to be compelling is far too sweeping for my taste, and I make my counter-argument in this month’s audio commentary.